THE BRAND

The nonprofit organization Hawai’i Farm to School Hui was founded to strengthen the state’s farm to school movement.

THE OPPORTUNITY

Nearly 90% of Hawai’i’s food is imported. If sustainable food practices are not implemented, the islands face a very dependent relationship on external sources for sustenance.

CREATIVE CAMPAIGN

The “Hui” became AD2 Hawaii’s annual public service campaign. We created this campaign to sparks an emotional connection with our audience and increase awareness of the Hawai’i Farm to School Hui.

PERFORMANCE

The project led to the development of several print, radio, and digital advertisements through the team’s collaboration and brainstorming. This is an example of the 30 second ad that was created.

AWARD

1st Place: AD2National Public Service Campaign

TEAM

Production Kinetic Productions, Audio Bytes, Ad 2 Hawaii

Director Fé Vásquez

Creative Director/Writer Malcom Bailey

Photographer Ad 2 Hawaii

Media Planner Sam Renschen, Shawn Sullivan

Ad 2 Hawaii Kelly Kondo, Amanda Shigeoka, Lauren Martinez, Priscilla Zheng, Lauren Caliwag, Chloe Machida, Krystyn Yata, Danielle Martinez, Jessica Yamamoto

Stylist Deb Nishimoto