SITUATION
Develop a social media content series for the launch of the Army’s H2F program.

PROBLEM
Gen Z is constantly search for content to get stronger, look better, and feel better, but their experience is inundated and fragmented with multiple platforms, voices, and contradicting advice.

INSIGHT
Over-information is leading to under-action. Gen Z is consuming endless advice leading to stall and stress, not progress. What they lack is the confidence to start and a clear path to follow.

STRATEGY
Unlock your full potential through military grade precision.

IDEA
All You.

LINKS
YouTube Playlist