SITUATION
Create a first-time knowledge base that bridges the Civilian offering with what matters most to candidates: growth, meaning, balance and benefits.

PROBLEM
Due to a lack of fundamental knowledge, candidates see Army Civilian Careers as a demanding career transition for seemingly unclear returns.

AUDIENCE
The one’s looking to recalibrate their life without compromising it.

STRATEGY
Overall: Give purpose to their ambition.
1. You, Bigger: The platform to amplify your abilities and have a global impact.
2. Ambition +: The platform to realize your ambition and beyond.

CAMPAIGN
Find Your Next Level.

COVERAGE
Little Black Book